Business Analytics B.S.B.A.
Chair: Assistant Professor Mercado-Martinez
The Business Analytics Major introduces applied data analytics by bringing together a diverse body of knowledge from consumer behavior, applied statistics, computer information systems, visualization, risk management, supply chain management, and decision theory. Students will learn how business analytics and data mining are driving real-time decision making and creating new levels of competitive advantage.
A Bachelor of Science in Business Administration degree with a major in Business Analytics requires the completion of the Elon Core Curriculum as well as the Major Requirements listed below.
Major Requirements:
Core Requirements
Select one course from the following: 4 sh
Additional Core Requirements: 20 sh
| ACC2010 | Principles of Accounting | 4 sh |
| BUS1110 | Gateway to Business | 4 sh |
| BUS2110 | Management Information Systems | 4 sh |
| BUS2210 | Legal and Ethical Environment of Business | 4 sh |
| BUS3985 | Internship in Business | 1-2 sh |
| BUS4970 | Strategic Management | 4 sh |
| ECO1000 | Principles of Economics | 4 sh |
| ECO2300 | Statistics for Decision Making | 4 sh |
| FIN3430 | Principles of Finance | 4 sh |
| MGT3230 | Principles of Management and Organizational Behavior | 4 sh |
| MKT3110 | Principles of Marketing | 4 sh |
Required Courses:
| BUS3260 | Operations and Supply Chain Managment | 4 sh |
| MGT3100 | Foundations of Business Analytics | 4 sh |
| MGT4110 | Data Wrangling | 4 sh |
| MGT4250 | Data Visualization and Storytelling | 4 sh |
| MGT4260 | Data Mining for Managerial Decision Making | 4 sh |
Select one course from the following: 4 sh
| ECO3500 | Business Economics | 4 sh |
| ECO3100 | Intermediate Macroeconomic Theory | 4 sh |
| ECO3110 | International Trade and Finance | 4 sh |
Elective - Select one course from the following: 4 sh
Study abroad students may transfer one management elective to the major provided they have taken MGT 3230.
For students majoring in two or more majors offered in the Department of Management and Entrepreneurship, BUS 3260 and one of ECO 3500, ECO 3100, or ECO 3110 may be counted in more than one major. However, all other Management and Entrepreneurship courses eligible to count in multiple majors may only count in one. For example, while MGT 3100 is either a required or elective course in the Business Analytics, Project Management, and Human Resource Management majors, it may only be counted once. This rule against double counting would not apply for students seeking a major and a minor.
Program Outcomes
The Business Analytics major has been designed to prepare students for professional careers working with data, with an emphasis on the extraction of business meaning from data. The program is not targeted to any one industry; rather, it provides a flexible, practical skillset that can be applied widely. Graduates of our program learn:
• How data is used in guiding decision-making in industry
• How data is generated, stored, and accessed, and data security maintained and ethically use
• How to use statistical methods to derive actionable information from data
• How to use multiple statistical and data analysis software programs, such as SAP, R, and SAS
• How to apply Hadoop Distributions across larger structured and unstructured data
• How to communicate detailed, technical information to a variety of audiences clearly and concisely, without the use of jargon, and
• How to work effectively, both as an individual or as a member of a team.