MGT 4250 Data Visualization and Storytelling
Data has become a core strategic asset to gain and maintain competitive advantage for today's business. As a result, data analytics, the process of transforming data into actionable insights, has a profound impact on corporate decision-making and strategies. In this course, you will extensively apply a practical business problem-driven approach. Particularly, you will develop robust skill sets in data visualization, an increasingly important component in data analytics. You will gain hands-on experience on using popular software tools (Python, Tableau and Power BI) to analyze business data and investigate current analytics trends and propose new business opportunities. Students will explore the use of AI in the creative process of developing dashboards and data stories through experiential learning, helping them discover innovative ways to communicate insights. Students will also have the opportunity to apply virtues such as curiosity, empathy and honesty in the context of data visualization and analytics techniques to solve business problems.
Notes
This course will serve as an advanced/capstone class in the Business Analytics and AI discipline to develop skillsets in applying powerful data analytics and visualization tools to solve real-world business problems.
Course Outcomes
- Describe how data visualization is strategically used in business.
- Develop a wide range of visualizations to explore real-world business problems and enable decision making.
- Learn and explore new problems by seeking to ask questions across various dimensions of the problem space as it enables them to fully understand and address it.
- Present insights through clear, accessible visual and analytical products that are fully replicable and transparently communicate all limitations and shortcomings.