COR 308 HEALTH CARE STRATEGIES FOR THE 21st CENTURY
This course will focus on how strategic health care marketing management can be used to solve health care problems. The course examines how different markets define value and how health care service and product providers use innovation to meet market needs. It will also explore how the marketing mix (product, price, place, and promotion) is effectively managed in different types of health care organizations. The course is highly interactive. Students will work in teams to develop "live" marketing plans for a local health care organization. This course is writing intensive. Open to students in the third or fourth year of study. Counts toward Public Health Studies minor or Marketing major for students who are not counting it as their COR capstone.