MSBA 6270 Applied Marketing Management
This class introduces the concepts and principles of marketing management. The primary thrust of this course is framework-based analysis of marketing problems. The goal of the class is for students to learn the basics of marketing management, as well as improve their structured thinking, communication and analytic skills. The course emphasizes the following: Primary and changing perspectives on marketing management in the New Economy; the impact of interactive media on marketing management, applied marketing management and strategy, domestic and global, an international focus in developing marketing management and strategy.