Marketing B.S.B.A.
Major Check Sheet
Chair: Senior Lecturer Rich
Professor: Tadepalli
Associate Professors: Garber, Hodge, Strempek
Assistant Professor: Gillespie, Horky, Kim, McMahon, Norvell
Assistant Professor: Rodriquez
Senior Lecturer: Palin
A Bachelor of Science in Business Administration degree with a major in Marketing requires the following courses:
Core Requirements
Select one course from the following
: 4 sh
| ECO 111 | PRINCIPLES OF ECONOMICS | 4 sh |
| ECO 203 | STATISTICS FOR DECISION MAKING | 4 sh |
| ACC 201 | PRINCIPLES OF FINANCIAL ACCOUNTING | 4 sh |
| ACC 212 | PRINCIPLES OF MANAGERIAL ACCOUNTING | 4 sh |
| CIS 211 | MANAGEMENT INFORMATION SYSTEMS | 4 sh |
| BUS 202 | BUSINESS COMMUNICATIONS | 4 sh |
| BUS 221 | LEGAL AND ETHICAL ENVIRONMENT OF BUSINESS | 4 sh |
| BUS 326 | OPERATIONS AND SUPPLY CHAIN MANAGEMENT | 4 sh |
| FIN 343 | PRINCIPLES OF FINANCE | 4 sh |
| MKT 311 | PRINCIPLES OF MARKETING | 4 sh |
| MGT 323 | PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR | 4 sh |
| BUS 465 | BUSINESS POLICY | 4 sh |
| BUS 381 | INTERNSHIP IN BUSINESS | 1-4 sh |
Marketing Major Course Requirements
Choose three courses from the following
: 12 sh
| MKT 412 | NEW PRODUCTS DEVELOPMENT AND BRANDING | 4 sh |
| MKT 413 | INTEGRATED MARKETING COMMUNICATIONS | 4 sh |
| MKT 415 | CONSUMER BEHAVIOR | 4 sh |
| MKT 416 | GLOBAL MARKETING | 4 sh |
| MKT 417 | BUSINESS-TO-BUSINESS MARKETING | 4 sh |
| MKT 418 | PROFESSIONAL SELLING | 4 sh |
| MKT 419 | SALES MANAGEMENT | 4 sh |
| MKT 420 | CUSTOMER RELATIONSHIP MANAGEMENT | 4 sh |
Students may also select a course preapproved by the chair of the Marketing Department that is not limited to LSB courses.
Total Credit Hours: 73-76
Students completing majors in both Marketing and Entrepreneurship may not apply MKT 412 to both majors.
Students with a Marketing major and a Sport and Event Management minor may apply MKT 311 as a substitution for SEM 351 in the SEM minor.
Study abroad students may transfer one marketing elective to the major provided they have taken MKT 311.
Marketing majors who choose to pursue a focus in sales must take MKT 418 and MKT 419 as two of their three electives. These students are strongly advised to complete their internship in the area of professional sales.
Students with double majors in Finance and either Management, Marketing or Entrepreneurship may take ECO 301 in lieu of ECO 310.
Students completing majors in both Marketing and Economics or Entrepreneurship and Economics may substitute ECO 310 and ECO 311 in lieu of ECO 301.
Marketing and International Business double majors must take both ECO 301 and ECO 314.
Marketing and International Business double majors: MKT 416 cannot count toward the marketing mjor.
For students double majoring in two BSBA majors, a course that is eligible to count for two majors can only count towards one. For example, MGT 423 can count towards the MGT major and the ENT major. If a student is double majoring in MGT and ENT and takes MGT 423, this course can count toward the MGT or ENT major, but not both. However, we do allow a student to double count a course in BSBA major and a minor. For example, a student majoring in MGT and minoring in ENT can have MGT 423 count for both the major and the minor.