Arts Administration A.B.

Coordinator: Professor McGraw

Assistant Professor Dr. Wen Guo

For every artistic event, much of the work to make it successful is hidden. Arts administrators work behind the scenes to make sure artists keep creating and the public keeps appreciating art of every kind. Arts administrators provide the leadership to guide arts programs that range from finger-painting to digital media; from ballet to belly dance; from musical theaters in the bright lights of Broadway to traveling companies taking theater productions across the country; and from hip-hop to opera. The Arts Administration major is built on a multidisciplinary approach, combining a strong core rooted in arts administration approaches to management, legal issues, and marketing, with a management/business component, and a concentration in the student’s chosen area (i.e. art and art history, music, or performing arts). Students graduating with this major are well-prepared through the coursework and their internship experiences to enter the professional artistic field and employ their expertise to bring artistic events to the public. Similarly, they may also choose to enter a graduate program in Arts Administration (or related field) to hone their skills and seek more specialized positions within the arts administration profession.

A Bachelor of Arts degree with a major in Arts Administration requires the completion of the Elon Core Curriculum as well as the Major Requirements listed below.

Major Requirements:

Arts Administration core:

AAD 1100	INTRODUCTION TO ARTS ADMINISTRATION	4 sh
AAD 2200	APPROACHES TO ART ADMINISTRATION	4 sh
AAD 3300	LEGAL ASPECTS OF ARTS AND ENTERTAINMENT	4 sh
AAD 4985	ARTS ADMINISTRATION INTERNSHIP	1-4 sh
AAD 4970	SENIOR SEMINAR	4 sh

AAD 4985 2 sh internally on campus and 2 sh externally for another organization

Management Component:

ECO 1000 is a prerequisite for MKT 3110.

ACC 2010	PRINCIPLES OF ACCOUNTING	4 sh
PWR 2110	PROFESSIONAL WRITING AND RHETORIC	4 sh
MGT 3230	PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR	4 sh
MKT 3110	PRINCIPLES OF MARKETING	4 sh

OR a student can choose to minor in Business Administration

ACC 2010	PRINCIPLES OF ACCOUNTING	4 sh
ECO 1000	PRINCIPLES OF ECONOMICS	4 sh
FIN 3030	INTRODUCTION TO FINANCE	4 sh
MGT 3230	PRINCIPLES OF MANAGEMENT AND ORGANIZATIONAL BEHAVIOR	4 sh
MKT 3110	PRINCIPLES OF MARKETING	4 sh

Disciplinary Concentration:

Students are required to complete a concentration in an arts discipline. Completing the requirements of any of the following majors or minors would fulfill the concentration requirement. (Semester hours range from 20-26 for the minors included.)

Dance Performance and Choreography B.F.A.

Dance Minor

Dance Science B.S.

Digital Art Minor

Drama and Theatre Studies A.B.

Jazz Studies Minor

Multimedia Authoring Minor

Music Education B.S.

Music Performance A.B.

Music Production and Recording Arts B.S.

Music in the Liberal Arts A.B.

Music Technology Minor

Theatrical Design and Technology A.B.

Theatrical Design and Technology Minor

Total Credit Hours: 60-66

Program Outcomes

Students will demonstrate career readiness in the creative sectors by engaging in experiential learning, coordinating arts-based events, developing career portfolios, and evaluating the viability of new creative ventures.

Students will understand how both business and inclusivity principles are applied to the management of both nonprofit and commercial ventures in the creative sector. 

Students will demonstrate critical thinking, cultural competence, group coordination, and effective written and verbal communication formats in the field of arts administration.

Students will identify connections between the arts and communities through policy research, entrepreneurial analysis, service learning, and advocacy efforts. 

Total Credit Hours: 60-66