MBA 6250 Essential Economics for Strategic Management
Future managers, entrepreneurs, and business strategists practice applying the economic way of thinking. You will begin by reviewing the basics of cost-benefit analysis and market com- petition. Using this intuition, you will consider more advanced topics. For example, you will examine the importance of product differentiation and learn how to use pricing strategies such as group pricing and targeted discounts. You will also judge how your views of markets might change when market power, neighborhood effects, and information problems are present. Lastly, you will consider how to think strategically when your best choices depend on what others choose.