MBA 6280 Digital Marketing
This course will provide an overview of digital marketing practices with insight on how modern industry is adopting new emerging media and technology as marketing tools. It aims to give learners a general understanding of digital marketing and prepare them with practical skills and knowledge to implement, optimize, and modify digital marketing campaigns. Topics will include search engine optimization, website design, website analytics, and social media marketing. In addition, this course will address ethical issues that can be found in the adoption of these diverse emerging media from the perspectives of both consumers and practitioners.