MBA 6290 The Science of Persuasion
In this course, we will unravel the intricate and fascinating science of persuasion. Drawing from research in marketing psychology, and neuroscience, we'll explore the hidden drivers that influence human decision-making. With a keen focus on practical applications, you'll develop the skills needed to ethically and effectively persuade others in a world where influence is a critical asset. Discover the secrets of crafting compelling messages, leveraging social proof, and understanding the power of reciprocity. Join me on a journey to uncover the mechanics behind persuasion, equipping you with the tools to navigate a persuasive world with insight and integrity.