Digital Content Management A.B.
Coordinator: Associate Professor Costello
The Digital Content Management major prepares students to develop engaging, audience-focused content and oversee its lifecycle across digital platforms such as social media, websites, apps, and streaming platforms—from content creation to distribution and analysis. Students gain proficiency in visual design, multimedia storytelling, ethical practices, data-driven strategies, and emerging technologies, including AI and content management systems, to ensure brand credibility and effective communication. The curriculum emphasizes cross-disciplinary collaboration by integrating coursework from multiple majors in the School of Communications. Students learn to bridge traditional and digital channels, managing content for diverse audiences and evolving media. Through hands-on projects, they refine their analytical, creative, and technical skills, building expertise in aligning content with organizational brands and goals while delivering it across multiple platforms. A capstone experience enables students to apply their knowledge to real-world challenges, ensuring they graduate as adaptable, innovative professionals equipped for success in today’s dynamic media landscape.
Major Requirements
Electives: 12 sh
Select additional courses to total at least 57 semester hours from COM, CDE, CTA, JOU, MEA, SPT, or STC.
At least 8 hours must be at the 3000/4000 level.
Up to 4 hours may be selected from MKT.
Required Minor, Double Major or Semester Abroad:
To promote academic depth, all students must complete a minor, a double major outside the School of Communications, or a semester abroad (totaling at least 12 credit hours) in an Elon-approved program. Study USA programs do not qualify as a semester abroad.
Double Major Option:
To encourage students to consider a double major, students may apply up to 12 hours from their second major to the DCM electives requirement. For example, a student double majoring in Marketing and DCM may apply up to 12 hours of MKT coursework to the DCM electives category.
Required Courses: 45 sh
| IDS1150 | Public Speaking | 2 sh |
| COM1000 | Communications in a Global Age | 4 sh |
| COM2000 | Inclusive Communications | 2 sh |
| COM2200 | Creating Multimedia Content | 4 sh |
| DCM2500 | Digital Content and the Creator Economy | 4 sh |
| CDE2580 | Principles of Communication Design | 4 sh |
| STC2600 | Brand Identity | 4 sh |
| MEA2800 | Data-Driven Strategies for Digital Media | 4 sh |
| COM3000 | Persuasive Messaging | 4 sh |
| CTA3230 | Media Production for Digital Platforms | 4 sh |
| COM3985 | Communications Internship | 1 or 2 sh |
| COM4000 | Media Law and Ethics | 4 sh |
| DCM4970 | Digital Content Management Capstone | 4 sh |
Total Credit Hours: 57
Program Outcomes
• Apply Data-Driven Insights: Analyze audience data and content performance metrics using analytics tools to create informed content strategies that enhance engagement, optimize platform use, and achieve organizational goals.
• Create and Manage Compelling Content: Produce and oversee multimedia content that integrates visual design, storytelling, and platform-specific best practices to connect with diverse audiences effectively.
• Collaborate Across Disciplines and Cultures: Foster effective teamwork, integrate diverse perspectives, and promote inclusivity throughout the content creation and management process to ensure impactful and representative messaging.
• Demonstrate Ethical Content Practices: Evaluate and address ethical considerations in content creation and distribution, ensuring communication is truthful, socially responsible, and free from bias, especially in the use of AI and emerging technologies.
• Harness Emerging Technologies for Innovation: Utilize AI, content management systems, and other advanced tools to streamline workflows, enhance creativity, and optimize content strategies for audience engagement and brand alignment.
Total Credit Hours: 57