MKT 473 TOPICS IN CONTEMPORARY B2C MARKETING

Marketing to consumers today is more than just retail. Marketing across channels is necessary for successful consumer companies to compete today. This course will engage students in substantive questions and issues extant in today’s consumer marketing, addressing consumer orientation, aspects of the marketing mix, consumer behavior, marketing research, competitive marketing strategy, and international consumer markets. Counts as a Marketing Major elective in the Marketing Major and Professional Sales Minor. Prerequisite: MKT 311.