SPT 370 SPORT ANALYTICS AND TECHNOLOGY

This course focuses on the role that technology, data and analytics plays in the sport industry. While it will cover the historical impact of these forces, the bulk of the work will be on understanding the growth of analytics in the last 20 years and the increasingly influential effect that technology, “Moneyball”, and the digital age will have on the future of sport. That study will include player performance and scouting, league and team operations (including marketing and ticketing), the evolving sport media landscape, and the changes in sport consumption.